Here’s something to think about: one in every three Australians will require blood or blood products in their lifetime (Australian Red Cross Blood Service 2013). With odds like that, that could easily be you or someone you know and love.
A single blood donation can save up to three of those lives.
Despite numerous large-scale and continuous initiatives, only 3.5 per cent of the age-eligible Australian population donate blood. Australians aged 18-24 represent only about 13% of these donors – a notably small fraction compared to those aged between 25-44 (31%) and 45-64 (45%).
With a mind to retain and also increase the participation rate within this age group, the Young Blood NSW campaign has been established. The campaign has been developed to encourage Australians aged 18-24 to become new blood donors, and help save lives, in three distinct ways.
Firstly, the campaign seeks to raise awareness of the continuous and abounding need and uses for blood donations in Australia. Secondly, the campaign will provide widely sourced, credible and visualised news and information on blood, donor and participant benefits of blood donation and extensively unpack the common concerns held by those who are hesitant to follow through with donation. In light of this, our third phase sees prospective donors educated on exactly how to do the deed, from registration to actual donation.
By addressing complacent and negative attitudes toward blood donation, and motivating young Australians to challenge themselves and do a bloody good deed, Young Blood NSW aims to exact a behavioural change. Blood donors of all ages are invited to contribute and communicate via the Young Blood NSW Facebook and Twitter communities in order to share their experiences and encourage one another to give, and keep giving.
You can save lives. Donate blood today.