Young Blood

Do a bloody good deed. Donate blood today.

We want blood


The shocking truth about blood donations in Australia

The shocking truth about blood donations in Australia (Statistics from the Australian Red Cross Blood Service 2013)

Here’s something to think about: one in every three Australians will require blood or blood products in their lifetime (Australian Red Cross Blood Service 2013). With odds like that, that could easily be you or someone you know and love.

single blood donation can save up to three of those lives.

Despite numerous large-scale and continuous initiatives, only 3.5 per cent of the age-eligible Australian population donate blood. Australians aged 18-24 represent only about 13% of these donors – a notably small fraction compared to those aged between 25-44 (31%) and 45-64 (45%).

With a mind to retain and also increase the participation rate within this age group, the Young Blood NSW campaign has been established. The campaign has been developed to encourage Australians aged 18-24 to become new blood donors, and help save lives, in three distinct ways.

Firstly, the campaign seeks to raise awareness of the continuous and abounding need and uses for blood donations in Australia. Secondly, the campaign will provide widely sourced, credible and visualised news and information on blood, donor and participant benefits of blood donation and extensively unpack the common concerns held by those who are hesitant to follow through with donation. In light of this, our third phase sees prospective donors educated on exactly how to do the deed, from registration to actual donation.

By addressing complacent and negative attitudes toward blood donation, and motivating young Australians to challenge themselves and do a bloody good deed, Young Blood NSW aims to exact a behavioural change. Blood donors of all ages are invited to contribute and communicate via the Young Blood NSW Facebook and Twitter communities in order to share their experiences and encourage one another to give, and keep giving.

You can save lives. Donate blood today.


Author: youngbloodcampaign

An initiative to encourage young Australians to become blood donors.

6 thoughts on “We want blood

  1. This is such a great campaign! My best friend makes sure he always donates blood when the Red Cross van is in his area. Whenever he’s gone he always makes sure to update his Facebook or Instagram telling people it’s in the area to make them aware. I always want to go along but unfortunately I fall into the category of people who can’t donate blood. Looking forward to reading more from you!

    • Thank you! It’s absolutely fantastic that you and your friend are aware of the issue and are doing your bit to spread the word, regardless of your eligibility. Thank you for sharing and we hope to see you back soon!

  2. This sounds like a great campaign! Hearing statistics like that really makes you put things into perspective. Donating blood only takes a small amount of time and could in effect saves lives, and yes, it is a ‘bloody good deed’! Raising awareness of the issue could save so many lives. Every young Australian should think about donating blood and the positive effects that it can have on so many people including not only the patient, but there family as well.

  3. Thank you for your kind words and comment. Yes, we definitely want young Australians to seriously consider becoming habitual donors as the demand for blood and blood products will increase by 100% in the next ten years! And, as you said, you never know when you’ll need it!

  4. Wow! Those statistics are really surprising and confronting- I never knew that the need for blood was that high! Although I am scared of needles, I would like to try and reconsider donating or encourage others to do so. It would be good to establish a generation of new, young donors so we are sort of ‘set’ for the future. Great campaign!

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